Polycab
Moment marketing series
- Social
- Moment marketing
A year of moment marketing for Polycab: Gandhi Jayanti, Teachers' Day, the ICC World Cup. Work that has to be topical on the day and still unmistakably the brand.
Client
Polycab
My role
Design across social and moment marketing, with Bhuvaneshwar Meher and Yunus Shaikh.
Tools
Photoshop, After Effects
Collaborators
Bhuvaneshwar Meher, Yunus Shaikh
Presentation mockups. The artwork is the delivered artwork.
The brief
Moment marketing has to go out on the day: find the idea, make it and post it, while everyone else is posting about the same moment.
For a wires and cables brand the extra difficulty is relevance. The product does not naturally belong in most conversations, so the connection has to be earned rather than asserted.
Approach
Find the visual pun in the product, not in the occasion. Cable, current and connection are flexible enough to carry a range of moments, which keeps the brand present without forcing it. A fixed frame and type treatment means a new post is an idea plus an hour, not a new design.
Impact
Gandhi Jayanti, Teachers’ Day, Onam, the Asian Games and the World Cup all went out on time, as stills and films, in one recognisable format.
Senior Visualizer
Tathagata Sarkar
FCB Kinnect
Motion Designer
Bhuvaneshwar Meher
FCB Kinnect
Visualizer
Yunus Shaikh
FCB Kinnect
adidas × HYROX World Cup 2026 →
