Craft
Silhouettes of a band, in film grain, leaping together from card to card along an arc of coloured windows.
Drag
wheee!!
adidas/
Amazon Fashion/
HDFC Bank/
Tide/
Standard Chartered/
Polycab/
Amazon Fresh/
Disney+ Hotstar/
Eureka Forbes · Aquaguard/
Reliance Smart Bazaar/
Selected clients: adidas, HDFC Bank, Standard Chartered,
Amazon Fashion, Amazon Fresh, Disney+ Hotstar, Tide, Polycab,
Eureka Forbes / Aquaguard, Reliance Smart Bazaar.
Currently a Senior Integrated Designer at Brandtech+. I work on campaigns, on‑site and out‑of‑home, for adidas Europe.
300+
Creatives per campaign
2.9M
Followers on the brand pages
Banners
Amazon Fresh · Super Value DaysAn offer banner where the price lands first.- My role
- Concept with the copywriter, the design, then the layout system for every banner size.
- Made
- FCB Kinnect, 2024
- What changed
- Sent shoppers to the Super Value Days offers.
HDFC Bank · Holiday Sale45% off with the bank's card, for people planning a holiday.- My role
- The concept was mine; I designed it with the copywriter.
- Made
- FCB Kinnect, 2024
- What changed
- Put the card offer in front of holiday shoppers on the site.
Amazon Fashion · Har Pal FashionableUp to 50% off top brands, in the campaign’s template.- My role
- Concept with the copywriter, the design, then the layout system for every banner size.
- Made
- FCB Kinnect, 2024
- What changed
- Kept the campaign fresh week to week: new offers were swaps, not redesigns.
Amazon Fresh · Nahi Toh Mehenga Padega'Otherwise it'll cost you more': a price-led line for Super Value Days.- My role
- Concept with the copywriter, the design, then the layout system for every banner size.
- Made
- FCB Kinnect, 2024
- What changed
- Landed the price before the scroll moved on, and sent people to the store.
Amazon · Mega Fashion DaysBeauty and fashion offers in one banner.- My role
- Concept with the copywriter, the design, then the layout system for every banner size.
- Made
- FCB Kinnect, 2024
- What changed
- Pointed sale traffic to the beauty and fashion offers.
Amazon Fresh · August Mega FestivalChances to win prizes, for a month-long festival.- My role
- Concept with the copywriter, the design, then the layout system for every banner size.
- Made
- FCB Kinnect, 2024
- What changed
- Brought people to the festival for the prizes.
Amazon · Great Republic Day Sale50 to 80% off fashion, for the Republic Day sale.- My role
- Concept with the copywriter, the design, then the layout system for every banner size.
- Made
- FCB Kinnect, 2024
- What changed
- Carried the sale message across the fashion store.
Social
Polycab · Gandhi JayantiGandhi's round glasses frame the village he started from and the city India became.- My role
- Concept with the copywriter, then design.
- Made
- FCB Kinnect, 2023
- What changed
- A moment-marketing post people picked up and shared on the day.
Polycab · Bengali New YearA festive alpana pattern, drawn inside the arch of a wiring panel.- My role
- Concept with the copywriter, then design.
- Made
- FCB Kinnect, 2024
- What changed
- Shared as a Poila Baisakh greeting, with the brand still in it.
Aquaguard · National Youth DayA glass of clean water becomes the O in YOUTH, so the brand sits inside the word.- My role
- Concept with the copywriter, then design.
- Made
- FCB Kinnect, 2024
- What changed
- A swap you get in a second, which is what made people share it.
Tide · EidA washing machine whose door glows like the crescent moon.- My role
- Concept with the copywriter, then design.
- Made
- FCB Kinnect, 2023
- What changed
- People shared it as their Eid greeting, and the comments filled up.
Eureka Forbes · HoliA water-saving twist on the Holi line 'Bura na maano'.- My role
- Concept with the copywriter, then design.
- Made
- FCB Kinnect, 2024
- What changed
- Got people talking about saving water on a day known for wasting it.
Tide · Star Wars DayDarth Vader drawn in one white line, with 'May the Fourth be with you' worked into the brand.- My role
- The idea was mine; I shaped it with the copywriter and designed it.
- Made
- FCB Kinnect, 2023
- What changed
- Star Wars fans shared it well outside Tide's usual audience.
Standard Chartered · World Youth Skills Day'Proudly skilling the Futuremakers': the bank's youth skills programme, on the day.- My role
- Layout and look, worked out with the copywriter, then design.
- Made
- FCB Kinnect, 2023
- What changed
- Put the bank in the day's conversation without a sales line.
Polycab · Children's DayA child's crayon scribble that turns into a coil of wire.- My role
- Concept with Yunus Shaikh and the copywriter, then design.
- Made
- FCB Kinnect, 2023
- What changed
- One of the warmest posts in the series, and one people passed on.
Polycab · Asian Games 2023India's 100 medals, shown as one bold number.- My role
- Concept with the copywriter, then design.
- Made
- FCB Kinnect, 2023
- What changed
- Went out the day India crossed 100 and rode the talk around it.
Polycab · Teachers' DayA 100/100 report card for the teachers who wired us.- My role
- The idea was mine; I edited the copy with the copywriter and designed it.
- Made
- FCB Kinnect, 2023
- What changed
- A thank-you people tagged their own teachers in.
Blue Star · Water dispenserHot, normal and cold, explained at a glance with no copy at all.- My role
- The idea was mine; I shaped it with the copywriter and designed it.
- Made
- FCB Kinnect, 2023
- What changed
- Made the three settings easy to understand and remember.
Aquaguard · Hot water, on timeAn alarm clock turned into a glass of hot water.- My role
- The idea was mine; I shaped it with the copywriter and designed it.
- Made
- FCB Kinnect, 2024
- What changed
- Made a product feature easy to remember, and to search for.
Polycab · 40th Foundation DayForty years of Polycab products, packed inside the number 40.- My role
- Concept with the copywriter, then design.
- Made
- FCB Kinnect, 2023
- What changed
- Marked forty years with the range itself rather than a speech.
Tide · Neckline smileA clean shirt's neckline that turns into a smile.- My role
- The idea was mine; I shaped it with the copywriter and designed it.
- Made
- FCB Kinnect, 2023
- What changed
- Went viral, and kept Tide in people’s feeds well after it was posted.
Reliance Smart Bazaar · World Nutella DayA Nutella jar set among the biscuits and cookies you would eat it with.- My role
- The idea was mine; I shaped it with the copywriter and designed it.
- Made
- FCB Kinnect, 2024
- What changed
- Went viral on a trending day and sent people to the aisle to find it.
Motion
Polycab · OnamAn Onam greeting in motion, in the series’ own frame.- My role
- Concept with Yunus Shaikh and the copywriter, then design; Bhuvaneshwar Meher animated it.
- Made
- FCB Kinnect, 2023
- What changed
- Went out on Onam and drew shares and comments.
Polycab · A story of a new dawnA teaser film that holds back the reveal.- My role
- Concept with Yunus Shaikh and the copywriter, then design; Bhuvaneshwar Meher animated it.
- Made
- FCB Kinnect, 2023
- What changed
- Got people guessing in the comments before the reveal.
Polycab · World Environment DayA safety switch that turns the world green.- My role
- Concept with Yunus Shaikh and the copywriter, then design; Bhuvaneshwar Meher animated it.
- Made
- FCB Kinnect, 2023
- What changed
- Carried the safety message into a busy Environment Day feed, and people shared it.
Polycab · ICC World Cup, one month to goThe first film in the World Cup countdown.- My role
- Concept with Yunus Shaikh and the copywriter, then design; Bhuvaneshwar Meher animated it.
- Made
- FCB Kinnect, 2023
- What changed
- Started the countdown and kept Polycab in the talk around it.
Polycab · ICC World Cup, Men in BlueA cheer for the Indian team on match days.- My role
- Concept with Yunus Shaikh and the copywriter, then design; Bhuvaneshwar Meher animated it.
- Made
- FCB Kinnect, 2023
- What changed
- Joined the match-day buzz, and fans shared it.
Polycab · ICC World Cup, HowzzatA cricket appeal, told as a social feed inside a social post.- My role
- Concept with Yunus Shaikh and the copywriter, then design; Bhuvaneshwar Meher animated it.
- Made
- FCB Kinnect, 2023
- What changed
- Went viral. A feed inside a feed made people stop and read.
Eureka Forbes · Valentine's Day'Not everyone says I love you. Some simply…' care in small ways.- My role
- The concept was mine; I designed it with the copywriter and a teammate animated it.
- Made
- FCB Kinnect, 2024
- What changed
- A soft Valentine's line people shared for how it felt.
Standard Chartered · OnamThe Onam snake-boat race, seen from above.- My role
- The concept was mine; I designed it with the copywriter and a teammate animated it.
- Made
- FCB Kinnect, 2023
- What changed
- An angle on Onam people hadn’t seen, and they shared it.
Print & poster
No Time To Die · Poster studyAn illustrated poster for the Bond film.- My role
- Illustration and layout.
- Made
- Personal study
The View, Mumbai · Heineken festive offerA festive beer offer for a Mumbai venue.- My role
- Concept with the agency's copywriter, then design.
- Made
- Pixilet Solutions (freelance)
- What changed
- Promoted the festive offer at the venue.
Tame Impala · The Slow RushA gig poster for the album.- My role
- Illustration and layout.
- Made
- Personal study
Best Chicken & Meats · Pune store launchA launch poster for a new neighbourhood store.- My role
- Concept with the agency's copywriter, then design.
- Made
- Pixilet Solutions (freelance)
- What changed
- Told the neighbourhood the new store was open.
Aquaguard · New Year'Drink more. Drive more.' A New Year line that ties water to driving safely.- My role
- Concept with the copywriter, then design.
- Made
- FCB Kinnect, 2024
- What changed
- A New Year message that kept the brand on the right side of the night.
3D & CGI
ICC World Cup 2023 · TrophyThe World Cup trophy over a Mumbai landmark.- My role
- Concept, modelling and render.
- Made
- Pixilet Solutions (freelance), 2023
- What changed
- Rode the World Cup buzz with a Mumbai twist.
Render study · CrystalA glowing crystal in a dark room.- My role
- Modelling, lighting and rendering.
- Made
- Personal study
Render study · CubesCubes assembling in mid-air.- My role
- Modelling, motion and rendering.
- Made
- Personal study
Poppins · Product renderThe pack on a sunny pedestal.- My role
- Modelling, lighting and rendering.
- Made
- Personal study
Poppins · CrateRolls spilling out of a crate.- My role
- Modelling, lighting and rendering.
- Made
- Personal study
Happydent · Pack renderThe pack, with the gum pieces in view.- My role
- Modelling, lighting and rendering.
- Made
- Personal study
House of Fonts · Specimen kitA type-specimen kit, built in 3D.- My role
- Design, modelling and rendering.
- Made
- Personal study
House of Fonts · Kit unfoldedThe same kit, opened out.- My role
- Design, modelling and rendering.
- Made
- Personal study
House of Fonts · Avant Garde cardOne card from the kit, for Avant Garde.- My role
- Design, modelling and rendering.
- Made
- Personal study
OOH & standees
The Park Belapur · Game NightA poster for a hotel game night.- My role
- Concept with the copywriter, then design.
- Made
- Pixilet Solutions
- What changed
- Brought people in for the night.
Someplace Else · WTC Final screeningIndia vs Australia, on the big screen at the bar.- My role
- Concept with the copywriter, then design.
- Made
- Pixilet Solutions (freelance), 2023
- What changed
- Filled the room for the final.
Radio Bar · Saturday GrooveA Saturday night with DJ Mani.- My role
- Concept with the copywriter, then design.
- Made
- Pixilet Solutions
- What changed
- Got the word out for the night.
Someplace Else · Thursday live musicA weekly live-music night.- My role
- Concept with the copywriter, then design.
- Made
- Pixilet Solutions
- What changed
- Kept the weekly night in front of regulars.
Someplace Else · Saturday LiveSaturday Live with the Music House.- My role
- Concept with the copywriter, then design.
- Made
- Pixilet Solutions
- What changed
- Got the word out for the gig.
The View · Festive spiritsA festive offer on spirits.- My role
- Concept with the copywriter, then design.
- Made
- Pixilet Solutions
- What changed
- Promoted the offer through the season.
Someplace Else · Seductive SundayA Bollywood night to close the weekend.- My role
- Concept with the copywriter, then design.
- Made
- Pixilet Solutions
- What changed
- Brought people in for the night.
Deja Woo · Thursday BeatsA Thursday night with DJ Tushar.- My role
- Concept with the copywriter, then design.
- Made
- Pixilet Solutions
- What changed
- Got the word out for the night.
Someplace Else · Sorted SaturdayA Saturday night, sorted.- My role
- Concept with the copywriter, then design.
- Made
- Pixilet Solutions
- What changed
- Kept the weekend lineup in front of regulars.
Someplace Else · Turn It Up TuesdayLive on a Tuesday, with Shubham Bharti.- My role
- Concept with the copywriter, then design.
- Made
- Pixilet Solutions
- What changed
- Got people out on a weeknight.
