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Tathagata Sarkar Product & Systems Design

Product designer6 yearsSystems at scaleadidas Europe at Brandtech+

Mumbai, India
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Tathagata Sarkar, product designer and systems builder.

Statement

I design systems that hold a brand together when the work outruns the people making it: feed-driven rendering across 22 EU markets, 1,000+ product SKUs, 300+ assets a campaign. The rules do the rendering. Craft is what tells you the rules are wrong.

01 Product work
Asset clearance / pre-production gate Clear assets.
Protect production. the asset repository → clearance → Celtra View case study
Clario Product StrategyRights2.5 min read Expected to move rights conflicts upstream of production rather than into it
We brought back the food truck — nostalgia meets real-time verified stops
Fleet Service Design2.5 min read A Zomato-integrated food-truck capability built around verified stops, honest capacity and operator truth.
02 AI playground Built with code
Open the museum
A Personal Internet Museum Spatial UI A pannable floor of things worth keeping, sorted into four rooms and nine territories, navigable by drift, index or zoom.
CSS Toolkit: every CSS calculator, right on your layers. PX to REM, REM to EM, PX to VW and VH, CSS to inline styles and CSS to Tailwind, shown in the Figma plugin. Open the toolkit
CSS Toolkit Dev Tools Six CSS converters, from px to rem to Tailwind, as a web app and a Figma plugin that reads the layer you select.
03 Index View full archive →
TS_112 Fleet Product Strategy · Service Design · 2.5 min read TS_110 Clario Product Strategy · UX · Rights Infrastructure · 2.5 min read TS_109 adidas × HYROX World Cup Campaign · Digital · Print · 1 min read TS_107 adidas × Copenhagen Half Marathon OOH · DOOH · Adaptation · 1.5 min read TS_108 adidas × FIFA World Cup 26 Concept · Design · 3D · 1.5 min read TS_103 Amazon Fashion Campaign · Social · Digital · 1 min read TS_104 Amazon Fresh Campaign · Social · Banners · 1 min read TS_105 HDFC Bank Social · Print · Moment Marketing · 1 min read TS_106 Aquaguard Slimtech Product Launch · CGI · OOH · 1 min read

Open to Product Design & Design Lead roles

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