Amazon Fashion
Har Pal Fashionable
- Campaign
- Social
- Digital
'Har Pal Fashionable' for Amazon Fashion, an always-on campaign that had to stay fresh across a calendar rather than land once and stop.
Client
Amazon Fashion
My role
Design and adaptation across social, digital and long-form pages, with Bhuvaneshwar Meher.
Tools
Photoshop, Illustrator
Collaborators
Bhuvaneshwar Meher
The brief
Fashion retail moves on a weekly cycle. A campaign that depends on one hero shot dates the moment the range changes.
So the identity had to live in the treatment of type, colour and composition rather than in any single image, because the images were always going to be replaced.
Approach
Put the recognisability in the system. A consistent typographic lockup and colour logic mean new product photography drops in without the campaign losing its face. The long-form pages use the same rules at a different rhythm, so a landing page and a story frame are clearly the same campaign.
Impact
It ran always-on: new products and offers dropped in each week, and it still looked like itself.
Senior Visualizer
Tathagata Sarkar
FCB Kinnect
Motion Designer
Bhuvaneshwar Meher
FCB Kinnect
Polycab 2023 →
