Amazon Fresh
Nahi Toh Mehenga Padega
- Campaign
- Social
- Banners
'Nahi Toh Mehenga Padega' for Amazon Fresh, a price-led campaign built for a feed, where the offer has to land before the thumb moves.
Client
Amazon Fresh
My role
Design and adaptation across social, banners and story formats, with Bhuvaneshwar Meher.
Tools
Photoshop, Illustrator
Collaborators
Bhuvaneshwar Meher
The brief
Every grocery app is shouting a price. This campaign needed a look people would know week after week, without redrawing it each time.
Volume was the constraint. Work like this is judged on how fast a new offer can be dropped into an existing frame, not on how good the first execution looks.
Approach
Build a frame, not a poster. The layout holds fixed zones for product, price and line, so a new offer is a swap rather than a redesign. Story-format verticals re-stack the same zones instead of cropping the horizontal, which keeps the price legible at the top of a 9:16 frame where the thumb sits.
Impact
The offer changed every week; the frame didn’t. It was renewed for a second edition.
Senior Visualizer
Tathagata Sarkar
FCB Kinnect
Motion Designer
Bhuvaneshwar Meher
FCB Kinnect
Amazon Fashion 2024 →
