Aquaguard Slimtech
Eureka Forbes product launch
- Product launch
- CGI
- OOH
A product launch for Eureka Forbes' Aquaguard Slimtech, a purifier whose entire proposition is that it takes up less wall. The problem was making smaller feel like an upgrade rather than a compromise.
Client
Eureka Forbes
My role
Design and CGI: product visualisation, key visual and rollout across social and out-of-home.
Tools
Photoshop, Illustrator, After Effects
Collaborators
Sole author on Behance
The brief
Water purifiers are sold on specifications: stages of filtration, litres per hour, storage. Slimtech's advantage was physical, which meant the campaign had to be shown rather than claimed.
Category convention is a spec list next to a product cut-out. Following it would have buried the one thing that made this launch different.
Approach
Lead with the object. CGI renders let the form do the arguing. The silhouette carries the message before a word is read, and the same asset re-lights and re-angles for every placement instead of being re-shot. Type stays deliberately quiet so the product outline reads first at thumbnail size.
Impact
One CGI master, re-lit and re-angled for social, out-of-home and retail, instead of a new shoot for each.
Senior Visualizer
Tathagata Sarkar
FCB Kinnect
HDFC Bank 2024 →
