HDFC Bank
Social and print
- Social
- Moment marketing
Social and print for HDFC Bank, where every execution carries a regulated message and still has to stop a scroll.
Client
HDFC Bank
My role
Design and artwork across social and print.
Tools
Photoshop, Illustrator
Collaborators
Sole author on Behance
Presentation mockups. The artwork is the delivered artwork.
The brief
Bank ads come with copy you can’t cut: rates, disclaimers, compliance lines.
The work is making that content sit inside a composition instead of being bolted onto the bottom of one.
Approach
Design around the constraint rather than against it. Fixed zones for mandatory copy mean legal text has a home from the first layout instead of arriving late and breaking the hierarchy. What is left is a clear space for one message, which is all a banking asset gets anyway.
Impact
Posts that kept compliance happy and still went out within hours of a moment.
Senior Visualizer
Tathagata Sarkar
FCB Kinnect
Amazon Fresh 2024 →
